Tesco South Korea Taking Customer Loyalty To New Heights

This is one of the most forward-thinking customer loyalty programs we’ve ever seen! Tesco Korea has enabled their customers to do their grocery shopping literally while they’re waiting for the train. Using a smartphone, all it takes is a scan of the QR code next to the product you want, and once the customer has checked out, all of the items in their order are delivered to their home, same day. The program now has a membership of over 13 million South Koreans, which is over 25% of the entire national population – incredible penetration for any customer loyalty program. Since implementing this technology, Tesco’s sales through their Homeplus site have increased 130% and taken over the number one spot in South Korean e-commerce.The obvious question for North American retailers is how could this type of program be enacted locally. Train stations are an obvious choice on the East coast, but here on the West coast it might work best in places like airports, buses, office parks and stadiums.

Tell us what you think! Would you use a technology like this if it were available in your area?

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